Mobile phones have now replaced personal computers as a must-have electronic gadget. Mobile commerce is rising in tandem with the increase in the sale of mobile phones and tablets. While large companies and household brand names are making an entry in smart phones and tablets, it is time for small businesses to wake up to the potential of the growing trend.
Here are five ways that small businesses can set up shop in smart phones and tablets.
1. The first thing to ensure is that your website is easily accessible from mobile devices.
Smart phones are basically mini computers. The shift from PCs to smart phones is already visible and most people prefer to use them for accessing the Internet. Try it yourself using you smart phone. If the website does not communicate effectively to mobile browsers what it wants visitors to do, then get it fixed.
2.Your website needs to be simple
Websites that may be okay for surfers using PCs may not be suitable for mobile devices. No one likes navigating through a cluttered website on a smart phone. It is necessary that a website or blog has a vertical orientation for easy viewing and navigation.
3. One way that small businesses can make a quick entry in mobile commerce is to create an app on their own instead of outsourcing it to a third party
These days it is pretty simple to create one for any mobile operating system without knowing how to code. There are many online resources using which you can customize the app for your targeted audience.
4. Use high resolution images
As mobile displays get more advanced, images have become more significant than before. Make sure to use high resolution images. Since low resolution graphics do not display properly on phones and tablets it may result in customers getting turned off due to substandard visuals.
5. Try buying your own product from your ecommerce site using your phone
A responsive design is very effective but only to a point. What is more important is the overall experience. If you are not pleased with it, you need to do something about it.