Mobile phones have now replaced personal computers as a must-have electronic gadget. Mobile commerce is rising in tandem with the increase in the sale of mobile phones and tablets. Large companies and household brand names are making an entry in smart phones and tablets, it is about time small businesses also wake up to the potential of the growing trend.
Now here are five ways that small businesses can set up shop in smart phones and tablets.
1. Ensure that your website is easily accessible from mobile devices
Smart phones are basically mini computers. Most people actually prefer using smart phones rather than PC’s for accessing the Internet. Try browsing your website via a smart phone. If the website does not communicate effectively via the mobile browsers then you should fix the problem asap.
2.Your website needs to be simple
Websites that may be okay for surfers using PC’s may not be suitable for mobile devices. No one likes navigating through a cluttered website on a smart phone. It is therefore necessary that a website or blog has a vertical orientation for easy viewing and navigation.
3. One way that small businesses can make a quick entry in mobile commerce is to create an app on their own instead of outsourcing it to a third party
These days it is pretty simple to create one for any mobile operating system without knowing how to code. There are many online resources wherein you can customize the app for your targeted audience.
4. Use high resolution images
As mobile displays get more advanced, images have become more significant than before. Make sure you use high resolution images because low resolution graphics do not display properly on phones and tablets so it may result in customers getting turned off due to substandard visuals.
5. Try buying your own product from your e-commerce site using your phone
A responsive design is very effective but only to a point. What is more important is the overall experience. If you are not pleased with it, then you need to do something about it.