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What do you think entrepreneurs are, essentially? At first look, entrepreneurs and businessmen just seem like genius people, always coming up with all kinds of things. These days, a lot of entrepreneurs come up with all sorts of things, some of them really weird things, that they are hoping to sell the public. But do all of these ideas sell? Do they all succeed?
The answer is no. But why not, you probably wonder. Why don’t these incredible ideas sell in the market? Why does the business fail? It’s all because this isn’t about starting a business but providing practical solutions to market needs. In the core, this is what every successful entrepreneur is – a problem solver.
Entrepreneurs Set Out to Accomplish the Impossible
The best entrepreneurs are extraordinary problem solvers. But what makes entrepreneurs different from ordinary problem solver is that they possess the insatiable drive to learn and solve whatever it is they set to accomplish, most of the time goals that seem impossible to achieve. Every ordinary person can become the best entrepreneurs and attain success but only with the drive to accomplish something.
Accomplishing your goals will be hard under different circumstances. If you are a student still, there’s your school to worry about. If you have things going on, you might just give up. There will be many reasons for you to stop and give up along the way, but if what you are doing is trying to solve a real problem you can become more determined and never give up.
The consumers will always have problems and that means they will always look for solutions. The people will always find better and quicker ways that everyday tasks can be accomplished. The role of the entrepreneur is to find those solutions and bring them to consumers. But the biggest problem for them is finding the problem and the best solutions suited to those problems.
Getting Started on Finding Solutions to Consumer Needs
Here are some ideas that can help you get started in finding solutions for consumer needs. When you find the solution that is when you can find the right product or service to deliver to your target audience:
- Build a Must-Have Product
Instead of creating a product that people would want, focus on creating something that people will need. What you need is to do something that a consumer both demand and expect, something that is both practical and pleasing, to effectively encourage them to buy your product.
- Build Products That Solve Real Problems
Think about what you can make better. Think about something that people are struggling about. In order to grab the attention of consumers, you should start by solving their problems and giving them what they need. If you have found a critical problem and created a solution that you can deliver to the market, that’s the first step of creating a true business.
Apart from these two elements, it’s crucial that your business is something you are passionate about. This way, you don’t think of business as work but a journey to which you can inspire, motivate and help people. So don’t just start a business or come up with ideas, but instead solve a real problem that people will care about.