Whether you are trying to build your reputation as an authority in your field or starting a new business, creating a powerful brand should always be at the top of your list.
One of the main reasons that people buy tickets to see an artist or a speaker or buy products from a business is because they trust their brand. If you have established authority in your field then people can easily see the value in what you’re offering.
Hence, building a powerful brand should be of utmost importance.
Some of you might think this is an easy task, but trust me, it’s not as easy as it sounds because creating a powerful brand can take years or even decades to build.
So how do you create an authentic and powerful brand? Read on and find out.
Start with the basics
First, you have to determine what sort of brand you want to create. Are you a singer who’s trying to break into the music industry or perhaps an entrepreneur who’s trying to launch a new product? You need to first determine how you want your audience to perceive you.
Apply the SWOT analysis
If you’re trying to create a powerful brand you need to look at applying the SWOT analysis (strengths, weaknesses, opportunities, and threats) in your plan. You also need to be brutally honest if you’re going to make it work.
What are your strengths? What will make you stand out of the pack?
What are your weaknesses? Identify your weaknesses and determine a way to beat them.
What opportunities can you take advantage of? Is there a hole in the market that you can fill?
Who’s your competition? What are they doing that’s making them a success? Can you implement the same strategies to make your brand more powerful?
Share some behind the scenes footage
If you want to make your followers feel personally attracted to your brand, you need to loosen up and show your other side.
If you’re a performer then it’s always a good practice to take your followers behind the scenes with you during your performances and behind the scenes antics.
If you’re an entrepreneur, then you can share cool and fun photos from your office or from any of your previous events.
Putting a face to your brand will bring you much closer to your customers.
Post regularly on social media
Not utilizing the power of social media is a huge mistake because that’s how you grow your brand.
Most people just create accounts and then disappear for weeks and event months which is pointless. If you want good results then you need to be more active in social media and engage your audience.
Create a brand that’s consistent across all your social media channels
Wouldn’t you find it strange if the person or business your following has a different persona on various social media platforms??
Consistency is the key, because if your brand persona is different on all your other social media platforms then that’ll just confuse the heck out of your customers and followers. If you are consistent with everything then your followers will form positive associations.
You want to convey a consistent image with your brand’s voice, imagery, and overall outlook.
Funny and personable and conversational language is always a hit with the masses and can be a pretty good online marketing strategy, however, you need to keep it professional as well.
Walk the walk
If you want to establish a powerful brand then you need to walk the walk and provide the highest value in whatever you are offering. If you’re a singer then you need to take your performances to another level especially if people are paying to see you. There’s no room for half-hearted efforts otherwise your personal brand will suffer.
If you’re an entrepreneur who wants to create a powerful brand then you need to ensure your products are desirable and of the highest quality. Actions speak louder than words so let the topnotch quality of your products speak on your behalf.
Let your brand’s personality shine
How do you want people to perceive your brand? To determine what type of personality you want to convey to the crowd – think of at least 3-6 words to describe your brand and then using those words – create a feel of how you want the masses to perceive your brand and then go for gold.