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Since its inception, Facebook has become one of the most successful social media sites to advertise on. With just under 17% of the population of the planet signed up to Facebook, you can get a much larger audience than any other site to view your posts and engage with your brand. But to make any waves on Facebook, of course, you need Likes.
A popular way in recent years to gain Likes is to buy them, but not only is this not authentic, but it also doesn’t get your brand noticed by actual potential customers. So how can you get the Facebook Likes that you need, without paying for them?
Here are 5 surefire tips for creating a successful Facebook page for your brand without spending a penny.
Fill out your page
Filling out your page may seem obvious, but a mistake that a lot of people make is not to fill out their pages fully. You can add plenty of information to your Facebook page including links to other sites that you have, and all the information that a customer needs, and this is what they are looking for. A sparse Facebook page makes it look like you aren’t taking this seriously and may even make them question if you are a legitimate business in the first place.
Use a great picture and heading
Appearance is everything these days, and even more so on social media. If you don’t already have a recognisable logo, you need to get one. Make your Facebook page look good, and people won’t mind liking and sharing. You can look at similar businesses to yours to see how they did theirs and how you can do better.
Facebook insights is free to use and an invaluable tool to use when advertising on the site. You can access this through your business page on Facebook, and what it does is it lets you see what is working for your page. Which posts are seen the most, liked the most, what other pages your followers are interacting with and when. This is useful as you can schedule your posts for when the most people will see it, and also get an idea of the other kinds of things you could do in the future to gain popularity.
Share relevant content
Users like pages that share other things they want to see. If you can find videos or posts that are related to your area of expertise or your industry, users will find your page more engaging and entertaining, and thus will interact more with it. Unless you are already an extremely popular brand, users will quickly get bored if you only ever share your own content. This can also help to build relationships with other users and businesses.
Make sure to invite those who like your posts, to like your page. This can be done by using other sites to drive traffic, or in your Facebook settings.