‘The Avengers’, by a long shot! Smashing the $169.2million weekend US box office gross that ‘Harry Potter and the Deathly Hallows Part 2’ earned last year, it took in $207.4 million to earn its place as the highest opening weekend takings of all time. The movie has also just cleared the $1billion mark worldwide.
It was easy to see why! The movie has fantastic high points such as the outrageous special effects, courtesy of Industrial Light and Magic as well as Joss Whedon and Zak Penn’s whipsmart repartees and clever humour which for me were the high point. Joss Whedon has already shown us his genius for pairing the human element with the fantastic/supernatural with his TV series, ’Buffy the Vampire Slayer’ and he’s certainly cemented that ability with this movie. In between the big action sequences and the crazy technology, it is the characters and their stories that make the movie shine. For me, I love the Hulk! Both incarnations of him – Mark Ruffalo as the tortured genius and the big green CG dude who, with no dialogue (well, nothing coherent anyway!) delivered some of the movie’s most memorable scenes.
Having said that and knowing the popularity of the movie, does it then have a shot at ‘Avatar’s’ title of highest grossing film of all time? Box office analysts say it’s a long one. ‘The Avengers’ did only take 19 days to clear the $1billion mark but analysts are comparing the two movies with ‘Avatar’ as the marathon runner and ‘The Avengers’ as a sprinter. ‘Avatar’ ran for well over a year and in its first 3 weekends, ticket sales barely dipped and it took 3 months for any substantial (50% ) drop in business while ‘The Avengers’ experienced that exact drop in its 3rd weekend. But box office watchers have learned not to underestimate the Marvel movie with it expected to hit the $450 million mark this coming weekend.
But ‘The Avengers’ are facing some tough competition soon. The next 2 months sees the releases of the summer movie blockbusters and one very much anticipated film – the ending to Christopher Nolan’s Batman trilogy, ‘The Dark Knight Rises’. Vying for moviegoers’ attention are films such as ‘Men In Black 3’, the Kristen Stewart led ‘Snow White and the Huntsman’, Ridley Scott’s return to the big screen ‘Prometheus’, Pixar’s new movie ‘Brave’, as well ‘Battleship’, ‘Rock of Ages’, ‘G.I. Joe: Retaliation’, and ‘The Amazing Spiderman’.
So, time will tell us if ‘The Avengers’ will continue its dream run and if ‘Avatar’ will lose its top place.
By: Jenny Aluning (statistics from Entertainment Weekly)