Welcome To The Ultimate Apology Championship In Japan Where The Cringe Is On Another Level

Screenshot from 谷口マサト企画 YouTube Video

This apology has got to seriously hurt.

Welcome to Japan’s ultimate apology “Dogeza” – an element of Japanese etiquette that involves kneeling directly on the ground and bowing to prostrate oneself while touching one’s head to the floor.

Check out the video below courtesy of 谷口マサト企画: